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Selected Resources for: Marketing

Find Articles: Journals, Magazines, Newspapers

    Best Sources for this Subject

  Mediamark Reporter (MRI) Authentication Required 
    Coverage: Fall 2001 to present.
A tool for market research with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 26,000 individuals in the United States.
Red 

exclamation pointNote: New users must create a user account using their uwlax.edu e-mail prior to using Mediamark Reporter. Returning users will need to sign in with their individual username and password.
- User Agreement
- Guides: Create an Account | Get Started | Reading Reports | Complete Guide
  North American Industry Classification System U.S. Government Resource Resource Guide
    2007
NAICS was developed jointly by the U.S., Canada, and Mexico to provide comparability in statistics about business activity across North America.
Location: Reference HF1042 .N67 2002
  ReferenceUSA Business (InfoUSA) Authentication Required 
Current and detailed profiles for over 14 million U.S. businesses; search by company name SIC/NAICS codes, type of business, business size, and more.
- Quick Tip: Find Businesses by Yellow Page Heading, Area Code, NAICS, etc.

    More Databases

  ABI/INFORM Global (ProQuest) Authentication Required Brought to you by the University of Wisconsin System Resource Guide
    Coverage: 1971 to present with small collection (25 titles) back to early 1900's. Updated: bi-monthly.
The combination of products forms a business database package that contains over 2,800 full-text journal titles covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information. Its international coverage gives researchers a complete picture of companies and business trends around the world. ABI/INFORM Global is an excellent source of information on management techniques, corporate strategies, trends, and business conditions. Coverage: 1971 to present with small collection (25 titles) back to early 1900's.
- Search Guide
- Quick Tip: Search by Industry
  American FactFinder U.S. Government Resource Resource Guide
This is the primary gateway to demographic and economic data from the United States Census Bureau. Data is available from nearly 100 ongoing surveys including: Decennial Census (people and housing; 1990- ), American Community Survey (ongoing; 2000- ), Economic Census (every 5 years; 1997- ), Population Estimates/Projections, Annual Survey of Manufactures.
Quick Tip: 4 East Steps to Census 2000 Data on American FactFinder (pdf)
  Business & Management Practices (FirstSearch) Authentication Required 
    Coverage: 1995 to present. Updated weekly.
Practical aspects and approaches to business management.
  Business Source Premier (EBSCOhost) Authentication Required Brought to you by BadgerLink 
    1886 to present, but varies by journal; view title list.
This database includes full text for over 2,300 business journals journals. Non-journal full text includes: market research reports, industry reports, country reports, company profiles and SWOT analysis.
- Quick Tip: Find Company Profiles
- Quick Tip: Search by Industry
  GMID - Global Market Information Database (Euromonitor) Authentication Required 
    Coverage: 1977 to present. Forecast Data: Through 2015. Updated: weekly.
Contains over 4 million statistics on industries, countries, and consumers as well as 15,000 industry, company, country, and consumer reports. This resource also includes 205 country reports and market and brand share rankings. Individual and cross-country comparisons of data types include demographic and economic statistics, lifestyle indicators including housing and household facilities, travel and tourism trends, GDP trends, and income and earnings potential.
Note: Data in this resource may be used for research and private study only.
  SBRnet (Sports Business Research Network) Authentication Required Resource Guide
    Coverage: 1996 to present. Updated: daily.
Focusing on market research and industry news covering all facets of the sports business industry. Includes such topics as: equipment sales, sports participation, broadcasting, sponsorship, and sports marketing.
  STAT-USA/InternetU.S. Government Resource Resource Guide
(1) State of the Nation--current and historical economic and financial releases and economic data; (2) GLOBUS & NTDB--current and historical trade-related releases, international market research (Country Commercial Guides (CCG)), trade opportunities, country analysis (Country Background Notes), and the National Trade Data Bank.
Location: On the Statistics/Geography and Business workstations in the reference area
  USA Trade OnlineU.S. Government Resource Resource Guide
    1992 - present
Guide.  Export and import information and statistics from the Foreign Trade Division of the U.S. Census Bureau and STAT-USA.  Coverage: 1992 to present.
Location: On the Statistics/Geography and Business workstations in the reference area.

    Multidisciplinary Article Databases

  Academic Search Premier (EBSCOhost) Authentication Required Brought to you by BadgerLink Resource Guide
    Coverage: 1975 to present. Updated: Daily.
Provides access to citations and abstracts for over 8,000 magazines and journals, with full text access to over half these titles. For scholarly publications, full text is available for more than 3,600 titles covering subjects such as social sciences, humanities, education, computer sciences, engineering, language and linguistics, arts & literature, medical sciences, and ethnic studies.
- Search Guide
- Quick Tips: Find Book Reviews | Auto-Generate Citations | Create a Permalink to Your Search
  CQ Researcher (CQ Press) Authentication Required Brought to you by the University of Wisconsin System 
    Coverage: Past 15 years to present. Updated: weekly.
Full-text articles on the most current and controversial issues of the day with complete summaries, insight into two sides of the issues, bibliographies and more.
Quick Tips: How to browse for topic ideas. | How to get quick citations | How to cite APA style using KnightCite
  JSTOR Authentication Required 
    Coverage: varies (some 19th century) to 2001.
Access to the full text of over 490 scholarly journals from a variety of disciplines. Coverage: varies (some 19th century) to 2001.
  LexisNexis Academic (LexisNexis) Authentication Required Brought to you by the University of Wisconsin System 
Over 5,600 full text sources.
News: 350 newspapers, 400 magazines/journals, 600 newsletters, broadcast transcripts, campus news, wire services.
Business: news, accounting literature, company information, directories.
Legal Research: secondary literature, case law, codes & regulations, tax law, international legal materials, patent research, career information.
- Guides: Finding a Case, Tax Research
  MasterFILE Premier (EBSCOhost) Authentication Required Brought to you by BadgerLink 
    Coverage: 1984 to present. Updated: daily.
Full-text from nearly 3,000 general reference, business, consumer health, general science, and multi-cultural periodicals.
- Quick Tip: Find Book Reviews

    Periodicals

  Marketing Periodicals
A title list of the library's individual periodical subscriptions in Marketing. Many more Marketing related periodicals are available through the library's article databases.

Find Books

    Featured Reference Books @ Murphy Library

  Dictionary of Marketing Communications
    2004
  Getting Wiser to Teens: More Insights into Marketing to Teenagers
    2004
  Household Spending: Who Spends How Much on What
    9th ed. 2005.
  International Trade Reporter: Export Shipping Manual
    3 volumes. (loose-leaf updated weekly).
  Latin American Marketing Information Sourcebook
    2003
  Market Share Reporter
    2 volumes. 2005.
  Marketing Information: A Strategic Guide for Business and Finance Libraries
    2004
  Strauss’s Handbook of Business Information,
    2nd ed., 2004
  The Advertising Age Encyclopedia of Advertising
    3 volumes. 2003
  The Lifestyle Market Analyst.
    2005
  World Business Directory
    4 volumes, 11th ed., 2003

Find Facts, Definitions, Overviews

    Company & Industry Profiles

  Business & Industry (FirstSearch) Authentication Required 
    Coverage: 1994 to present. Updated daily.
Business and industry facts, figures, and key events.
  MarketLine Business Information Center (Datamonitor) Authentication Required 
    Updated: Company and industry profiles - biannually; Country profiles - annually.
MarketLine contains business information from primary and secondary sources. This database offers concise profiles of 10,000 companies, 2,000 industries, and 50 countries. It also offers 2,500 company SWOT analyses and is constantly updated with the latest business and industry news.
  Standard & Poor's NetAdvantage Authentication Required 
    Coverage: current. Updated: daily.
A comprehensive database of financial information, providing access to 11 key financial publications.
- Quick Tip: Find Company Profiles
- Quick Tip: Find Industry Info

    Directories

  Foundation Directory Online (The Foundation Center) Authentication Required 
This is a searchable index of 125,000 grants of over $10,000 awarded by top funders in the United States. Records include name/location of the recipient, grant description, year, amount, and funder contact information. Found on the Business workstation in the reference area.
Note: This resource is available to current UW-L faculty and students only. Please contact the Reference Desk (785-8508) for a username and password.

Find Statistics

    Statistical & Data Sources

  Sourcebook·America (ESRI)On CD-ROM Format 
Detailed demographic information along with consumer expenditure data for the entire United States. Includes The Sourcebook of ZIP Code Demographics and The Sourcebook of County Demographics. Found on the Statistics/Geography workstation in the reference area.

Use Free Web Resources

    Websites (free, public sites)

  Export.gov
Export basics, market research, market & trade leads, pricing/ quotes/ negotiations, shipping & documentation, finance, trade shows & events, counseling & advocacy, help with trade problems. Access to some content may require registration.
  Market Segmentation: A Guide to Sources of Information
(Library of Congress guide)

Use Research Guides

    Library Guides

  Demographics by Radius with LandView (pdf/flash)
  Industry Analysis (pdf)
  International Marketing (pdf)
  Market Research - US Demographics (pdf)
  Using MRI Mediamark Reporter (pdf)

UW-L Website

    Department / School Webpage

  Marketing Department



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